Are you trying hard to grow your social media audience but getting frustrated that nothing ever seems to give you the numbers you’re hoping for? Sometimes posting good content, commenting on others’ posts, and interacting in groups just isn’t enough to bring on the exponential growth you’d like to see.
Here are four proven tactics that can show dramatic results.
Take Full Advantage of Your Profile
Is your profile complete and up-to-date? What does it say about you? This is an extremely valuable piece of internet real estate and few businesses fully realize its potential.
Your profile should be completely filled out and should include links to other your online presence such as websites, blogs, YouTube channels, and so on. It should also include well-written copy that explains the unique value you offer and introduces new people to your brand.
Take some time to write a killer profile and set aside time regularly to make sure it’s up to date. Whenever you have something new to add, brush up your profile so that it presents you in the best possible light. Keep in mind that this is the first contact many people on social media have with you.
Connect with Influencers
You can multiply your social media efforts by connecting with influencers and enlisting them to tell others about you. An influencer is anyone with a large following that listens to what they have to say. These are the most active people you see posting constantly on social media.
Reach out to influencers in your niche or amongst your followers and offer them a deal. Give them some sort of incentive for talking about you. A good authentic way to do this is to give them a free preview of a new product, service, or piece of content. Let them try it for free so you can get their feedback and have them review it.
Take Advantage of Livestream
Livestream is a feature offered by most social media sites that’s great for connecting with your audience. It’s a feature that allows you to broadcast live video. Any of your audience members that are tuned in can watch it in real-time and interact with you by sending in questions or comments.
You can not only engage your audience but also reach out to new people by advertising your livestream on YouTube or in social media groups.
Add Links and Cross Promote
Are you doing enough to share your social media profiles elsewhere? Your website and blog should have links to your social media profiles, along with a teaser of the value people can expect from connecting with you. Drop your link in email signatures, group forum signatures, and anywhere else people will see it. Encourage people offline to connect with you here as well.
You can also cross-promote on different social media sites. This works best when you offer different exclusive content on each site. For example, you can tell people on Facebook that they can follow you on Twitter and get daily tips, or they can subscribe to your channel on YouTube and see more video content there.
Time To Strike A Balance
Simply posting social media may not be enough, but it is certainly necessary as a part of your content marketing strategy. How can you design a plan and enjoy it much less create, publish and monitor so you can make authentic connections with your intended audience? Try our Social Balance Planning Card Deck to take a fun tactile and tactical approach to weekly social content that isn’t just about selling all the time!